How to Spice-Up Your Unique Selling Proposition (USP) for a Professional or Business Service | business services

Standard marketing advice tells most small businesses to create a Unique Selling Proposition (USP) to help differentiate your service from competitors. “What benefit makes your service different?” is usually what the USP is about.But in reality, a USP only takes you so far in the efforts to attract new clients.Why?First, let’s look at some potentially good USP’s for a business-to-business service:- “We specialize in the XYZ industry — with more than 20 years helping clients like you.”- “We’ve developed an exclusive eight-step assessment program that’s unique in determining your best opportunities to improve your operations.”- “We promise to deliver results in less than 60 days, or your money back.”While these are strong USPs, no matter how good your service is, how specialized you are, or how great your service guarantee is, it’s still difficult for a prospective client to get a sense of how it will benefit them. And that means they are still unlikely to choose (or change to) your service over others in a cluttered marketplace.So what can you add to a strong USP?Business buyers are ultimately looking for tangible results for choosing a service provider. They’re looking for more than how you are different than other services available. They want hear about a measurable business outcome for their decision to do business with you. .Here are a few examples of what business buyers are looking for:- reducing costs- increasing revenues- saving time- keeping customers- minimizing risk- reducing labor costsSo, how can you spice-up your USP?Add specific results you’ve achieved from previous clients, using statistics from your best customers.Here are some examples:- “We help businesses like yours reduce costs by up to 25% annually.”- “Our service has helped clients increase sales in less than 3 months.”- “90% of our clients last year saw increases in productivity of their workers due our training program.”In sum, the Unique Selling Proposition helps you break the ice in differentiating yourself. But being different is only part of the game.Add a results statement to your USP that appeals to the prospect’s bottom-line needs, and you’ll be much more effective in winning new clients.

Livestock Numbering Systems | livestock

Livestock identification is a necessity for any farmer with more than just a family cow. There are many reasons you need to track your cattle, goats, chickens, or whatever your livestock is. Maintaining a numbering system can help you prevent the spread of diseases and genetic deformations, keep track of the age of your herd, and and monitor production. Many new farmers don’t think about this soon enough when building their herd. It doesn’t become an issue until it is nearly too late.
If you’re a new farmer beginning to build up your livestock, or even an old hand who is looking for some fresh ideas, here are some numbering system ideas.An animal’s number is meant to provide a means of identifying the livestock. Additionally, most systems employ the birth year of the animal in the number to allow for easily determining the age without having to consult the records. Most new livestock is assigned a number and tagged at birth. Some farms wait until the end of their birthing season or until vaccination and branding time to mark their new offspring.Typical identification systems consist of two separate numbers combined. The first digit or letter will indicate the year the animal was born. For example, any calves or chicks born in 2009 will have an ID number beginning with a ’9′. Newborns in 2010 will have a ’0′.The second part is simply a sequential number that indicates in what order all new births were born that year. The first chick or kid of the year will be 01, the next 02, and so on. If you have a large herd, or intend on growing it, consider using three digits instead of two!Some animals live to be more than 10 years old. Cattle in particular tend to live past the decade point. As you can imagine, this is a disaster for record keeping! While it may be easy to see in the field whether a cow is 11 years old or only 1, your spreadsheet or tracking software isn’t so astute. For this reason, some farmers will use a letter to indicate the birth year. Instead of a ’9′ for 2009, they will indicate it as a ‘W’. 2010 will be an ‘X’. Standard years are usually utilized, so that the letters indicate the same year across different farms.Since several letters look just like numbers from a distance, these are not typically used. Those letters are I, O, Q, and Z. That leaves 22 years worth of letters. If your cow is living to be that old, you have something special on your hands!These are just a few different numbering systems that farmers use to identify their herd. It’s up to the individual farm to determine how they will track their livestock. The important thing is to get it started before it’s too late!

Uniform Education an Education Revolution in Tamil Nadu | Education

Introduction:
Education can act as a powerful tool for reducing poverty and unemployment and achieving a sustained human development. When we compared our country education with other developed/developing country, the education in our country is not suitable to the current situation/practical life. All over the world governments are strictly follow the procedure of generating libraries along with schools, colleges etc. because the emperor Napoleon said the “Build up libraries otherwise we would build up prisons”.Generally in all the countries are understand the importance of higher education. In 1980s American president Ronald Regan take several steps to improve the higher educations. In a survey, among the 10 world’s best universities, 9 universities are situated in America. Most of the countries are including the basic education as a human right. In our India itself the education quality in corporation schools and private institutions are having huge differences. For instance the education system in institutions like IIM, IIT is differing from other institution. IIM an IIT institutes students are having more future benefits like employment, salary etc. rather than the other institutes. The syllabus difference between Tamilnadu and Kerala. We can give much more examples to prove in equality in our education system.According to human resource development department report in our India only 77% of the students pursuing their higher secondary studies. In which 61.6% of the students stop their studies in between of higher secondary. The total no. of schools, colleges is increased slightly when compared to previous years but the education quality is down fall. Even though the students well educated they can’t able to get a job because of non practical syllabus in many education institutions. It is the right time to introduce the “education revolution” through uniform education.Uniform education:In current situation only the richest students are able to get quality education in metric and private schools. The government of Tamil Nadu going to introduce uniform education system in eliminates the in equality in education. In 1960′s Gothari commission insist government of India to introduce uniform education in every states and also the committee stressed to increased the allocation of finance to the education with that committee’s recommendations the government of India introduced “Sharva Shiksha Abiyan”. But the result is not up to the level. The Government of Tamilnadu comes forward to introduce the uniform education with the recommendation of Muthu kumaran committee. Uniform education will reduce the burden of the school children through reducing the no. of books and notes and also. It will make pull stop to the indirect collection of amount from the children by way of using text books. It is the good thing in one side but in other side the quality of government school not up to the mark of private schools.Uniform education’s other important content is crating or building near by schools to children’s. But the government of Tamil Nadu doesn’t give any matters regarding the nearest school systems. The Government of Tamil Nadu also failed to include the medium of instructions as Tamil. Because Mr.Muthukumaran committee strongly stressed about providing of education in the mother tongue. The education minister also failed to include the very important content of uniform education is appointing sufficient no. of teachers to each children in the Government Schools.Recommendation:From the point of view of us and also from the point of view of experts, we wished to suggest. Some recommendation and we expect something from the Tamil Nadu education minister to develop the rural children education rate.1. The Government must develop the infrastructure facilities. The Government schools are not having enough infrastructure facilities like in private schools.2. It most of the rural schools the teacher student ration in too low (5 classes: 2 teachers). Merely introducing common syllabus we can’t expect uniform education development in all schools. The state Government should came forward to allocate more finance to the education development.3. Most of the politicians like PMK leader Ramadoss expect the State Government should come forward to provide LKG & UKG education to all the rural students. Because, all the urban area students are going in the Ist standard after completing these courses. But most of the rural students are joined with out these courses. So far four committee are arranged to analyze Indians education position. All these committees are recommends one thing severally that is “nearby schools with mother tongue common schools”.4.A childe should get its education with out going long distance. For that Government should construct more no. of schools in rural areas. So for the Government didn’t explained about the nearby schools construction.5. Government school teachers are getting more salary than the private school teachers. But the pass percentage is too lower than the private schools. Government didn’t give more attention to praise the teachers and also punishing then when they are mislead.6. Every year Chennai Municipality receives Rs. 70 crores as education tax. As per I April 2009 situation the idle amount is Rs. 120 crores with his amount the Chennai municipality can improve the 250 corporate schools to star category. Government should concentrate on spending collected amount towards school education development.7. Even though the Government schools are giving free lunch, no fees, free uniforms and free text books, still most of middle a low class peoples are interested to get the appoint form the private schools. The Government should give been attention towards this actions it should find the reason.8. Most of the rural students are stopped their education in between (nearly 70% of the students stop their education with in 10th STD) classes. The reason is poverty and also the schools infrastructure education plan, test formation and also job opportunity from the education. The Government should try to change the education system of our state. The every student should be assured with job opportunity.9. According to latest report from 1000 students only 50-60 students are having the capability of getting jobs. It arises due to non job relevance syllabus and also lack of library facilities in our schools. So the Government should increase the library facilities in each & every schools.Conclusion:Uniform education system may create an education revolution in Tamil Nadu and it will scatter over all the states. The Government also will make keen attention towards the education system in our country. We hope the uniform education syllabus will reduce the imbalance between the rural student’s knowledge and urban student’s knowledge. It is the time to create education revolution in our country. We believe our state forward its first foot step to wards education revolution. In uniform education, common syllabus is one of the foot step, still there are many foot steps are inform of us we have to cross them in order to get a quality education and also to provide quality education to our state students. Government may do and God will help them.